Search Engine Optimization (SEO) is one of the most effective digital marketing strategies which helps to engage your targeted audience to sell products and services. But before getting started with promoting your business with SEO, it is important for you to know the basic fundamentals of how a search engine works.
For most of you, the major part of SEO is all about keywords or google queries. Well, this may be right but ranking your business using SEO sums up to 200+ factors – keyword research is one of them. Now we can’t discuss all of them in a single post but will still try to cover the majors of SEO here. In simple words, Search Engine Optimization of your online business website is to make it ideal yet optimized for search engines as well as your targeted audience.
How To Promote Your Business Using SEO
It’s not Entirely About Keywords
Setting aside quality keywords research, it is important to keep focusing on the following factors when employing SEO marketing to enhance your brand awareness.
- Enhance search engine position
- Keep track of Google algorithm updates
- Engage customers through legit means
- Increase conversion rate
- Promote your business in local web directories
So, how can you make a business visible to its targeted audience? Well, follow this post to learn more about optimizing your business website for higher reach, conversion, and low bounce rate.
On Page Optimization
On page, optimization is the core tactic of SEO marketing. Whenever you’re working to rank a landing page on the first page of Google, make sure it is well optimized per the on-page factors. The 2019 on-page SEO optimization checklist includes:
- SERP research with your keywords to examine the results.
- On-page keyword research.
- SEO optimized content, meta description, title, tags, alt tags, etc.
- Clean the title tags and add your primary keyword in the title.
- Focus on H2 tags.
- Long-form and relevant content can make a difference.
- Make use of multimedia content.
- Video and picture optimization.
Off Page Optimization
There are many examples where SEO marketers are able to rank landing pages just by effective on-page optimization. But if you’re looking to lend help from off-page optimization techniques, that’s even better to stay in the long run. The 2019 off-page SEO optimization checklist includes:
- Social media marketing.
- Link building is important.
- Blog commenting on high-authority blogs.
- Guest posting on high DA/PA sites.
- Incorporate images, videos, and multimedia content when building external links.
- Online web directories.
- Forums posting is the hottest off-page technique.
Above all On-Page and Off-Page SEO optimization techniques, the only thing that makes these tactics perfect is high quality yet relevant content. Google prioritize one thing over all others, content quality and relevance to the targeted keywords.
Follow the aforementioned SEO checklist to promote your business and you’ll start noticing considerate success soon. And never forget to monitor your SEO progress. Employ an A/B testing plan to employ your SEO strategies and you’ll definitely the best SEO practices for your business. An SEO plan that works best for your competitor may not serve the same deal to you.
In case of further questions, feel free to contact us or leave a comment below.
How To Promote Your Blog Content Using SEO
You started a blog but it isn’t living up to its full potential, why? Are you missing something? Is it about your content quality or some other technical factors? Well, posting quality and relevant content for your targeted audience is good, but following Google’s ranking factors is crucial to stay in the long run.
In this beginner’s guide to promoting blog content using SEO, we’ll discuss some basic SEO techniques to boost your search engine rankings. Here are several simple ways to improve your blog’s organic traffic, leads, and conversion rate.
You’re blogging for SEO, right? If so, keyword research should be the first thing in your SEO checklist. Effective keywords research will help you figure out the type of content you’ll be promoting for the next few months. Whether you own a health, fitness, sports, or finance blog, finding the right keywords to target your potential audience is crucial to promote your blog for the better good. In this regard, make sure to optimize your blog for
- Long-Tail Keywords: If you’re new in blogging, keywords comprising only 1-2 words might be too competitive for you to rank. Thereby, go for long-tail keywords with up to 5-6 words. For instance, targeting “promote YouTube video using SEO” would be easier than targeting “SEO”.
- Voice Search: Voice search is the future of blogging. With AI apps like Siri, Alexa, and Ok Google, people have started using voice search quite often. Thereby, it is recommended to optimize your blog to showcase search results for voice search queries.
Target a Specific Audience with Each Post
Though your blog will relate to a specific audience i.e. men, women, teens, etc. You can still target a specific audience with each blog post. It is recommended to target a specific segment of your main audience with each blog posts. For instance, if your niche is digital marketing services, you can simply write a blog post targeting a hot topic in marketing that targets a particular audience you’re trying to reach i.e. retail marketers.
Keep Optimizing Your Content
It is recommended to keep checking your content for broken links, corrupt images, or false information. For instance, if one of your blog posts specify the richest man in the world, the title of the richest man may change anytime soon. Therefore, you must keep your audience updated with the latest information. Also, make sure to
- Do effective internal and external link building
- Add relevant images in your blog posts
- Review if meta description, tags, title, and alt tags have targeted keywords
Optimizing new as well as existing content is certainly the best practice to rank your blog content using SEO.
Social Media Sharing
In the era of digital marketing, never underestimate the power of social media. If employed correctly, social media channels can be the primary source of traffic to your blog. Therefore, it is recommended to make business pages and profiles on all social media channels and keep your audience updated with new trends and information.
These were some effective SEO tactics to optimize your blog for higher search engine ranking. Remember, a blog is as good as long it provides value to its targeted audience. Otherwise, no optimization techniques can make it stand out.
How To Promote Your E-Commerce Website Using SEO
With the advent of modern technology and the internet, the e-commerce industry is now included in one of the most competitive business ideas. The popularity of online shopping has been on the rise for the past few years and those days are long gone when people preferred going shopping physically. According to a survey, it was found that e-commerce retail sales reached above 2.3 billion dollars last year. Sounds fascinating, right?
Whether you own an e-commerce store or looking forward to selling personalized products on your website, this post depicts the best tactics to sell more using SEO.
Why Do E-Commerce SEO Matters?
SEO or Search Engine Optimization refers to optimizing your website to rank higher among search engines like Yahoo, Google, Bing, etc. SEO promotes higher organic traffic and higher ranking in SERP (search engine results page). So, how to optimize an e-commerce website to generate more sales?
Keywords research is certainly the first and foremost step of any SEO plan. When you know the related search queries your potential audience may use to find you in SERP, you can easily optimize your content for that particular audience. Following is a list of some keywords research tool you can use to find keywords with high-volume and low competition:
- Google Keyword Planner
- Keyword Everywhere
After you’re done finding the potential keywords, it’s time to optimize your e-commerce website for those keywords.
Start a Blog
Why do business websites often have a blog? Are they doing it for fun or just to pass time? No! In many cases, a blog can be one of the major sources of traffic to an e-commerce store. Setting aside the homepage, contact page, services page, an e-commerce website doesn’t have much content to optimize it for SEO keywords. This is where blogging comes in handy.
Start blogging on your e-commerce site, use the targeted keywords you found earlier, and make sure that each of your blogs relates to your blog.
Use Keywords in Product Descriptions & Names
Another efficient SEO practice is to use the primary keyword in the product’s description and name. Long-tail keywords work best in this kind of scenario. Though long-tail keywords have low search volume, they’re a lot easier to tank than ordinary keywords with 1-2 words. Moreover, long-tail keywords increase the probability to show your e-commerce website on the top 5 results for specific terms.
Identify & Remove Errors
Errors and unreliable linking can impact your search engine rankings negatively. Google’s spider always crawls websites with errors and unnecessary redirects. Thereby, make sure to keep checking your site for the following:
- Broken internal and external links
- Faulty images
- Duplicate content
- Unnecessary redirects
All of us get broken links every now and then. So, it is recommended to check your site links regularly. We recommend using plugins like Screaming Frog for this purpose.
E-commerce SEO never ends, you can keep optimizing images, use targeted keywords in the product description, names, meta-descriptions and image alt tags, etc. Still, you can start by following this short guide to enhancing your e-commerce SEO tactics.
How To Promote Your YouTube Video Using SEO
YouTube has become the second largest search engine with over 3 billion searches every month. Moreover, 100 hours of videos are uploaded every minute on YouTube. Considering its ever-growing popularity, it definitely makes sense to promote your products and services on YouTube.
I’m Not Getting Enough Views – Why?
Well, it’s not like one can just upload videos and expect the targeted audience to reach your content by themselves. There are several things and SEO techniques to rank a YouTube video against your targeted keywords. Fortunately, this post briefly describes how one can rank YouTube videos higher in search.
Unlike the website’s SEO where you must consider over 200+ factors to rank your site in search, YouTube SEO is largely dependent on keyword research. In fact, it literally begins with finding high volume yet low competition keywords. The best way to find SEO keywords is to type in a relative word in the YouTube search bar and look for the suggestions in the drop-down list.
Concerned about the search volume and other stats beside the suggestions? Well, you can simply install the “Keyword Everywhere” plugin and start analyzing each query among search engines. Sounds fair enough?
Use Primary Keyword in Title, Description, and Tags
After you’ve selected your targeted keywords, make sure to add your primary keyword in the video title. The primary keyword is the search query your video is all about. Thereby, always choose a title which perfectly matches the content in your video. Content relevancy promotes credibility, increased watch time, revenue. Moreover, make use of primary as well as secondary keywords in the video description, tags, and even in the video script.
Rename Your Video
After rendering the video, it is probably saved by some anonymous weird name i.e. movie123.mp4. Rename it with your primary keyword before uploading it on your channel. Yes, the video file name has a huge impact when promoting and ranking your YouTube video on search. Having the same keyword in the title, file name, and content help YouTube to index the video easily.
Optimize YouTube Video to Rank in Google Search Results
Ranking your YouTube Video in Google might be the best way to promote it outside YouTube. In this way, you’ll also target audience finding similar queries on Google. The trick to rank YouTube videos in Google is to optimize your videos with Google queries with similar video results.
Note that Google only embeds videos in search results for certain keywords. Thereby, make sure to find relevant keywords or Google queries with video results in Google search. Most of the times, Google add video results in search results for how-to keywords, reviews, tutorials, funny videos, etc.
These were just a few ways to promote YouTube videos using SEO. Note that if your videos aren’t providing value to the users, they won’t rank irrespective of how much try to optimize it. Again, content quality and relevancy are still the key aspects of YouTube marketing.
In case of further questions, feel free to leave a reply or contact us.
How To Promote Your Music Using SEO
Are you a music enthusiast? Well, those days are long gone when getting featured on the Radio or Television was enough to get into your audience’s heart. In 2019, a digital presence for your music is a must-have to stay in the long run. And if you want to spread your talent worldwide on the internet, this post contains to be the best piece of information you’ll be reading today.
If you’re reading this post, there are chances that you already have a website and social media profiles but aren’t getting enough response from the audience. This is where SEO comes in handy.
Is SEO Worth It?
SEO stands for Search Engine Optimization and as the name suggests, it focuses on making your content optimized for search engines as well as the audience – leading to increased organic traffic. SEO, when employed effectively, can help music influencers like you to attract an audience from all around the world.
Following is the step-by-step guide to starting leveraging SEO to promote your music worldwide.
Make Use of Google Analytics Tool
Before getting started with the SEO, it is recommended to set up Google Analytics and Google Search Console on your website. Google Analytics will help you optimize your music marketing by showcasing an audience’s interest, engagement, and response to the content. You can easily filter out the best music marketing tactics and exclude the ones not yielding enough leads.
When it comes to Google Search Console (Webmaster Tools), it will help you analyze which of your webpages are being indexed and crawled by the search engines. You can also see the redirect errors, deindexed webpages, and any penalties.
Selecting a few potential keywords and using them on your music site isn’t enough to get past your ranking goals. In fact, you must be familiar with all ranking factors to rank higher in organic results. Still, make sure to keep the following 3 ranking factors in mind when marketing your music using SEO:
- Mobile-Friendly Site: More than half of the organic traffic comes from mobile phones. And if you haven’t optimized your website for mobile users, you’re already a step behind your competition. Utilize Accelerated Mobile Pages (AMP) and WP Smush to enhance your site speed and mobile friendliness.
- Quality Content: Content is certainly the first and foremost thing to worry about in the SEO game. If you’re failing to provide relevant and quality content to your audience, no SEO technique can make you stand out. Quality content leads to less bounce rate; thus, Google Algorithm ranks your site higher than sites with higher bounce rate.
- Backlinks: Both internal and external backlinking plays a key role in website ranking. When you get a backlink from authority sites, forums, web directories, and blogs, it gives a quick boost to your site authority – leading to higher ranking in the future.
Effective On-Site Optimization can lead to an SEO home run. There are many examples where music influencers have ranked their music portfolio with just On-Site Optimization. Thus, make sure to conduct thorough keyword research, clean your title tags, correct use of H2 tags, and post relevant yet quality long-form content.
In case you still have any questions, feel free to leave a reply and we’ll be more than happy to assist.