Frequently Asked Questions


Questions You Want To Know

There are a lot of questions to be asked when it comes to SEO, SEM, Marketing or Advertising.  Below are some of the most common questions asked in the arena.

What does SEO stand for?

Well, the SEO Definition or SEO Meaning is simple. SEO is an abbreviation for Search Engine Optimization and there is nothing too magical about it.


Basically what SEO is, is it’s a measurable and repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index. Your website content, keywords, websites linking to your website (or backlinks), your page speed are just a few of the components of proper SEO or Search Engine Optimization.

Which is better, SEO or PPC?

See above for what is SEO.  PPC Marketing is a means of short-circuiting the visiting journey; instead of earning the visit organically, you deploy pay per click advertising to help you earn the visit.  Two of the tops in PPC will be Google Ads & Facebook Ads.


Which is the best depends on a lot of different things.  Is your website new, is there a single item your want to show the public right now, are you a well established website, & much more.

Where do I start my SEO strategy?

Follow us here on for the long answer to this question.  But for now, you need to know your niche or business in & out.  Know what people need.  Most of the time this is done through extensive keyword research.


Starting your own blog or website & posting quality content based on the above are just some of the first steps to consider at the start of your SEO Strategy.

How do I conduct keyword research?

We can do keyword research for you here at, but the next best place to start your keyword research would be using the platform for Google Ads (formally Google Adwords).

Which SEO techniques are popular?

This is kind of a loaded question.  But we will try to answer anyway.


  1. Publish only quality content on your website which is optimized based on relevant keyword research.
  2. Content should be anywhere from 500-2,000 words per post.
  3. Optimize your site to be mobile-friendly
  4. Improve the user experience
  5. Rely on the available SEO tools


These are just 5 Popular SEO Techniques, but please check our blog for many more techniques.

What are some good SEO Tools to use?

The use of SEO tools strictly varies per your SEO strategy. A tool that works best for someone may not serve the same deal to you – based on your SEO strategy. Still, following is the list of top 10 SEO tools experts use in 2019:

  1. KWFinder
  2. Ahrefs: Keyword & Niche Research Tool
  3. Google Search Console
  4. SEMRush: Marketing Utility
  5. Google Trends
  6. MOZ
  7. WooRank
  8. Yoast SEO
  9. Keyword Everywhere
  10. Screaming Frog

How can I get backlinks?

Google takes 250+ factors to rank a website in SERP – backlinks are one of them. “How can I get backlinks?” is probably a million-dollar question. Some smart, easy, yet effective ways to get backlinks to your website are as follows:

  1. Guest posting
  2. Answering questions on Q & A sites
  3. Quora
  4. Forums
  5. Blog commenting
  6. Internal Linking
  7. Testimonials
  8. Getting interviewed at a famous publication

Do I need to hire an SEO company/agency?

If you’re nowhere near your desired SEO outcomes even after struggling for months. Try changing your SEO strategy. If the problem persists, you may want to hire an SEO company/agency with sufficient portfolio, qualification, and experience in your niche.

What is SEO Analysis?

SEO (Search Engine Optimization) Analysis is the process of determining the weak points of a website. An SEO analyst produces a report explaining what steps can be taken to improve a website for higher search engine ranking.

What is SEO Marketing?

SEO or Search Engine Optimization is a repeatable yet measurable is the process of making your webpages more visible in search engine result pages – letting Google know that your pages are worth displaying higher than your competitors. Google’s algorithm incorporates complex mathematical formulas to determine a website’s integrity score. Therefore, SEO marketing excludes any possible flaws from a site and make it optimized for search engines as well as the targeted audience.

What are SEO Keywords?

SEO keywords are search terms or query people type in search engines. When certain queries are searched for a considerate period by people and become popular, they’re often known as SEO keywords.

What does On Page SEO mean?

On-page SEO refers to optimizing your website’s pages to rank higher among search engines. As the name suggests, the work done in on-page SEO is limited to your own website i.e. website speed, optimized images, good structure, content quality, etc.


Search Engine Optimization (SEO) or Search Engine Marketing (SEM) are two different phases of digital marketing. Though SEO is an integral part of SEM. SEO is aimed to optimizing your website per search engine algorithm while SEM gets you more visitors by advertising your content on other websites i.e. PPC.

How do I check my Google Ranking?

There are many websites where you can check your website’s Google ranking – SERPRobot is one of them. Just enter your website’s URL, targeted keywords, and click Check SERP Now” to check your Google ranking.

What is eCommerce SEO?

There’s not much difference in eCommerce SEO. eCommerce SEO is also a measurable yet repeatable process of optimizing your online store to rank higher than your competitors. However, the ranking metrics of eCommerce sites vary.

Which is better, SEO or PPC?

SEO takes time but pays off in long-term results. However, if you’re in a hurry, PPC can bring you enough traffic from the very first day.

Where do I start my SEO strategy?

Following is a simple SEO strategy checklist to get you started with optimizing your website:

  1. Install Google Search Console
  2. Install Yoast SEO
  3. Conduct On-Page SEO
  • Shorten URLs
  • Add keyword in URL, meta description, content, alt tags
  • Use h1, h2, h3 headings
  1. Post Quality Content
  2. Target short yet low-competition keywords
  3. Target Long-tail keywords
  4. Off-Page SEO
  5. Add backlinks
  6. Keep removing broken links
  7. Fix deindexed pages

How do I conduct keyword research?

You might have heard about keyword research tools. Note that it is best to rely on more than 1 tools to increase the keywords integrity. Following are some best keyword research tools to use in 2019:

  1. KWFinder
  2. Ahrefs
  3. SEMRush
  4. Google Search Console
  5. Keyword Everywhere
  6. SECockpit
  7. MOZ Keyword Explorer
  8. Keywords snatcher

What is an SEO Consultant?

An SEO consultant, SEO expert, or SEO service provider utilizes certain SEO practices to help you rank your website in SERP. Typically, most website owners hire an SEO consultant to optimize their already published for SERP.

What is Marketing Mix?

Marketing mix is the mixture of factors to engage the targeted audience into collaborating with the company – leading to generate more sales and revenue. 4 major points of marketing mix include product, price, place, and promotion.

How do I do Email Marketing?

There are many tools that can make your email marketing easier than ever. Some of the best email marketing tools in 2019 are:

  1. Constant Contact
  2. SendInBlue
  3. GetResponse
  4. MailChimp
  5. CovertKit

What is Content Marketing?

Content marketing is also known as modern marketing that involves the creation as well as sharing of different online materials i.e. videos, blogs, images, and other social media posts. Note that content marketing does promote a certain brand straightforwardly yet engages the user’s interest to use some products and services.

How do I find the right Niche Market?

The perfect niche research checklist involves the following 4 steps:

  1. Determine your passion and interests
  2. Determine if you’ll be able to solve any future problems in the niche
  3. Spy on your competitors and their marketing strategies

Determine niche profitability

What is a good Marketing Strategy?

A good marketing strategy is the one that yields your desired outcomes with minimal expenses. Still, the following are 3 major components of a good marketing strategy:

  1. The targeted audience gets engaged easily
  2. Unique advantages
  3. Spreads awareness among clients
  4. Easy communication with the customers

What is Direct Marketing?

Direct marketing is aimed at bringing a certain type of audience to perform an action on your landing page i.e. like, comment, share, buy now, etc. In simple words, sharing something directly to the targeted audience by telephone or mail. In this regard, direct email marketing is one of the most popular forms of direct marketing.

How do I rank on Google?

How you rank on Google is not based on one specific strategy, but instead, many variables can be used based on what people are looking for. The best way to rank on Google is to see what is working for someone else and mimic that in your own way.

What should my website structure look like?

Your website structure should make sense meaning, making it as easy and as simple as possible for the user. Navigation should be easy, and there should be internal linking within the website from the main categories to the subcategory pages.

Should I buy links?

No, you should not buy links. Google has been saying this for years and is no longer that concerned with links. Buying links is not a long-term marketing strategy, and it is not that helpful to the user- which is what you want. Users are not concerned so much with how many links are hitting a page. You can build an organic presence without buying links.

Why isn’t my site being indexed?

Your site may not be indexed because you have not yet asked Google to index it through Google search console. Another reason is that your site may not be getting crawled very frequently by Google. Sharing and getting as much engagement on your content through social media and on your website is a great way to get your site indexed faster.

Why is the title specified on a website different on Google?

The title specified on a website may be different on Google because Google isn’t always going to pull the title you specify. If this happens, you may want to change the title until Google pulls the right one. Simply put, Google is not satisfied with the title you gave it. The same goes for meta descriptions.

How do I get SEO clients?

A great way to get SEO clients is to give away SEO audits. The idea is to have potential clients sign up or apply for the free audit via your website. Based on their information on your intake form, for example, niche, budget, website traffic, and position in their company- the next step is to have a “phase two” to upsell a full comprehensive audit to that user.

Is it still viable to do Rank & Rent?

Rank and Rent is still viable if the site is rented but should be one of the last things that you want to do. With Rank & Rent, it is easy to have a business reported and be delisted from Google. The problem with this type of SEO is that- it is also only a matter of time that someone attempts to negative SEO you or get you removed. Also, if the site is not rented, then all the leads that are generated go to waste.

Should I make a directory website?

Directory websites are one of the most popular types of Websites. Some examples are Facebook, eBay, and Yelp. These websites- if created, monetized, and branded correctly could yield a nice side income.

How much duplicate content should I have on my website?

How much duplicate content you have on your website should be based on your internal and external content findings via platforms like Siteliner and CopyScape. Ideally, with both tools, you want to have below 5% duplicate content.

Should I buy SEO retailer services?

Whether you should buy SEO retailer services or not should be based on your needs and the time you have, to dedicate to your business. With services such as the Hoth or SEO Clerks, for example, you will pay a lot of money with no real sense of who will be getting. Instead, paying for someone with proven credentials to do your SEO for you may prove to be a better route since everyone seems to be doing SEO these days.

Why did my rankings and site traffic drop?

Why your rankings and traffic dropped may be due to many variables such as the product or content being outdated, visitors losing interest, the content is no longer engaging to the users, or is of low quality. Lastly, the website could simply be over-optimized. However, focusing more on the long-term marketing strategy over your traffic could get your site back on track.

How do I create a long-term marketing strategy?

How you create a long-term marketing strategy is to focus on the user and what the user wants or cares about. Once that is targeted- then interpret that through value, leads, sales, conversions, analytics, opt-ins, and engagement. This will not only help your sales but will also help the user and will get you the most user engagement.

What is the hardest thing about starting on Google AdWords?

One of the hardest things about starting on Google AdWords for many people other than simply figuring out where to begin is setting up conversion tracking. This can easily be done by using Google Analytics to track your conversions.

How much should I spend on Google AdWords?

How much money you should spend on Google AdWords should be based on how many leads you want and the cost per those leads. You should not spend too much on Google AdWords, while at the same time, you don’t want to spend too little. If not enough money is spent, you will not collect enough data needed to know what changes you need to make across your campaigns to be successful.

How do you measure success on AdWords?

To measure success on Goggle AdWords, you must first define what specific KPI’s (Key Performance Indicators) you are looking for, and what success looks like for your business before you start your campaign. Do you want phone calls, conversions, click-through rates, impressions, or brand awareness? Success can only be measured on an individual level because every business, business need, and customers are unique.

When should I advertise on Google vs. Facebook?

When you should advertise on Google vs. Facebook should be determined by figuring out which businesses do the best on each platform. Knowing what you want your cost per lead to be and what that looks like on each platform will help in determining which is best for your business based on your budget. If your budget allows you to serve your ads on both platforms, then after a few weeks or months of testing, you will see which one performs better and can start to move your money back and forth between the two based on results.

Should I bid on my brand name?

You should bid on your brand name if it is determined based on your Auction Insights Report that your competitors are bidding on you and your keywords. Measuring uplift is also another reason why you might want to utilize brand advertising.

What can I do in 5 minutes to improve AdWords performance?

Bid adjustments are a quick and easy way to improve your AdWords performance in five minutes or less. Look at your campaign and see how you are doing by device, gender, age, income level, etc. and make bid adjustments based on performance. Also, consistently looking at your search terms report to know and understand what keywords or search terms people are typing into Google that causes your ads to show up and be clicked. This report will be useful in showing new search terms with high potential to add to your keyword list. The report will be useful as well in showing search terms that are not relevant to your business in which you can add to your negative keyword list to avoid spending money on showing ads that people are not interested in.