Keyword Research: Certainly, an Integral Part of SEO Marketing & Website Ranking


What Exactly is Keyword Research?

Keyword research consists of finding and using the important search term that people enter in search engines. Having knowledge of some of these search topics can actually help you to write quality SEO content, it also has the power to enhance your SEO marketing strategy, and improve your website ranking in general.

In this SEO checklist, I am going to reveal the necessary methods by which you can do proper keyword research.

A keyword in SEO marketing refers to a word or set of words that one’s potential audience is typing in search engines. Similarly, keyword research is the process of finding a single keyword or phrase having significant searches in a search engine. Keyword research is one of the three important parts of SEO marketing along with content marketing & link building.

And if you’re reading this post, there are greater chances that it was the very first factor you came to know about SEO. Well, follow this post and learn more about why keyword research should definitely be a part of your SEO checklist for 2019 and beyond.

Knowing the Importance of Keyword Research

Whether you own an online store, affiliate website, or a business website, the very first step to reach your potential audience is through implementing effective keywords of your niche. Keywords, also known as “search queries” or “search terms” help the Google Spider crawls through your webpages and presents the most useful piece of information to your potential audience.

For instance, you probably found this website after searching “importance of keyword research” “keyword research in 2019” or anything related, right? That’s how it works! However, make sure to consider the following factors while choosing your potential keywords or search terms to target a specific audience:

  • SEO keywords must be related to your website and content.
  • Your targeted audience must find the answers they intended to find using your targeted keywords.
  • Think from the audience’s perspective, your content should worth everyone’s time.
  • Your target keywords must bring an audience related to your business.

On the other hand, if someone, by any chance, is implementing keywords with no relevancy to the content and website, it may help achieve better results but only for a short time. It also falls in the category of “Blackhat SEO” and believe it or not, Google loves to downgrade and ban such sites. Thus, the more your SEO checklist have Whitehat SEO strategies, the higher you rank among search engines.

Let’s Get Right Into It


  1. Make a List of All the Important Topics That Concerns Your Business or Niche

To start this process, you need to think about the topics you want to categorize for generic groups. You will definitely see up to ten groups of topics that interest you in your business, then you will use these topics.

  1. Fill in These Topics with Keywords

Now that you need to focus on certain topic groups, you need to identify some of the keywords that might fall into these groups. These are keywords that you consider important for the results of your search engine (SERP). That is because your target customers are probably searching for those terms.

  1. Search for Related Keywords

This is a great step that you can take when you think about keyword research. Otherwise, it’s a good way to complete these lists.

If you are having trouble thinking about certain keywords that most people are searching for, you can visit google to see the search term that relates to your chosen keyword. Wikipedia is a very important tool in this regard, this is because when you open a topic in Wikipedia, within the table of contents, you will find certain topics that relate to that particular topic.


  1. Verify that each group has a combination of Long-tail Keywords and Head Keywords.

It is important to make sure that you have a good balance of the head keywords and long tail keywords because you will have a balanced strategy with long-term plans and short term gains. This is because, it is often very common for people to search for head keywords, and that makes them competitive and difficult to rank for, unlike long-tail keywords.

  1. See how your Competitors Rank for these Keywords

There is no rule that says you must do the exact same thing your competitors are doing and keyword planning is not any different. However, having knowledge of the right keywords that your competitors are ranking for will give you an edge, in terms of properly evaluating your own keywords.


Long-Tail Keywords vs. Short-Tail Keywords

Long-tail Keywords vs Short-tail Keywords - Infographics
Long-tail Keywords vs Short-tail Keywords – Infographics


Target Leading Search Engines

When we’re talking about keyword research to impact website ranking, we’re not talking about Google only. Yes, Google is definitely one of the most used search engines, but there are others too. Some popular search engines in the world include:

Remember, website ranking is totally dependent on a search engine’s own ranking factors. SEO strategies you used to rank your site in Google may not serve the same deal when searching your website on Bing.

How to Find Potential Keywords for my Business?

Here comes the most asked question among SEO newbies, “How to find potential keywords for my Business?” With the advent of IT, keyword research is no more a rocket science. There are many keyword research tools available online to help you find out your audience intent, high-volume search queries, and competition in a certain niche or keyword.

In this regard, Google Keyword Planner is certainly an essential tool to find rich keywords. Some other popular keyword research tools are MOZ, KWFinder, Ahrefs, Semrush etc. On the other hand, many expert SEO marketers prefer manual keyword research besides using tools.

Final Verdict

Overall, keyword research is an important website ranking factor, but make sure to look after the other 200 ranking factors if you want to rank higher in Google. The better you become at keyword research the better you will become at SEO Content Writing.  In case of further questions, feel free to leave a comment below or contact us.

Thank you!

Start Your Keyword Research Today!